11
Apr

7 Key SEO Trends to Boost Your Google Rankings In 2017

We constantly hear the phrase ‘change is the only constant’ tossed about throughout the first few months of a new year. Nowhere is this axiom truer than in SEO.

A few years ago, we had the time for trial-and-error when it comes to Google updates because they were so far and few in between. Also, people recognized certain variables and had reverse engineered their way to the top of the rankings. As time passed, (and Google engineers got smarter) algorithms have their updates even more regularly and in ways that have been incredibly hard to decipher.

Entire businesses disappeared because of these updates, and stock markets traded places quicker than a game of musical chairs. A reason for this is because most of the SEO campaigns that were run till the last few updates were catered to bring about massive changes in rankings and offer little or no value to the reader.

What does this mean for you and me? The only way forward was to create value – by this, I mean compelling content that encourages the user to stay on. Let’s look at a few concepts that you need to incorporate for your brand remain in the hunt for revenue and conversions.

7 Trends That Can Power Your Rankings On Google

1) Recognize What Users Want

If you are running a business, the first thing you would do I narrow down your target demographic. This same ideology has to apply to your SEO (Søkemotoroptimalisering) campaigns as well. Instead of trying to get ALL of the people browsing the internet on your page, optimize your website to bring in your target audience.
The days of bringing in a million users on your website and then taking a victory lap are long gone. This is the age of tangible numbers – conversions and revenue. You need to focus on strategies rather than just metrics like keyword density and hits per page

2) AMP Your Website Up!

The advent of super-powerful mobile devices has had an enormous impact on browsing – over 60% of all Google search request are from mobile devices and this only set to increase even further. This suggests that more than half of your users are going to be logging in remotely.

Accelerated Mobile Pages have answered the call for higher performance on mobile devices. These load up quickly and are perfect for users on mobile devices. Google has disclosed that factors like mobile speed and usability are factors to be considered on search engine algorithms.

3) SERPs Love Rich Snippets

Rich snippets have had a noticeable impact on search results. Google now analyzes searches contextually, so if you search for ‘cast of Lion,’ you are taken to a new page where you have a lot more information to check out. Rich snippets have practically doubled in the last two years and are only going to increase even further.

These types of searches are made possible with the use of structured data markup, which maps out a table with possible responses to queries that are generated. Implementing structured data markup on your website will enable these types of searches to highlight your site as well.

4) Give Your Brand A Voice

Another offshoot of advancing tech is the increasing capability of voice recognition. Several apps translate speech to text when it comes to searches. Adding to this fact is that there are a lot more people using this since errors have decreased over 30 since 2012.

You need to get optimizing your website for voice searches which means prioritizing naturally occurring long-tail keywords and applying Structured Data to give queries additional context.

5) Across Multiple Platforms – Cross-Channel Marketing

An extension of multi-channel marketing, cross-channel marketing takes the approach even further. A requirement for this type of marketing on your website is to have your presence in as many types of channels as possible. This means you need to keep your brand image consistent across multiple devices and platforms.

While this is still a fledgling technique, it never hurts to be an early adopter of technology that you know is going to pay off dividends in the days to come.

6) Keep Your Users Secure

While most brands still not have gone ahead with this citing several reasons, Google has established HTTPS as a ranking factor for a website. So if you haven’t already done so, try getting this done as quickly as possible, and you are likely to see increased traffic to your website.

Granted, that migration from HTTP to HTTPS is a complex set of processes, but it is definitely worth it if it’s going to help your website in the long run.

7) Keep It Short And Sweet

One technique followed by most SEO companies is to write pages on pages of so that they can keep their keyword density down to acceptable levels. While this has worked before, these days Google is considering a new metric that measures the value per word of the page.

Another factor is that longer pages tend to load a lot slower as well. Here is where you will optimize your web page speed by optimizing content and images to fall within acceptable page speed parameters.

Conclusion

These are some of the methods that you can use to rank well in 2017. Since these are moving your website towards better QOL (quality of life) status, you will find that these work for you even in the years to come. Do let us know about what has worked for you early 2017 and please feel to use the comments section to give your thoughts!

19
Aug

How To Choose Hosting Company For Your Website

Nowadays, to find a standard hosting is not a problem. Just choose a well-known provider for average market prices, and your site will work.

Difficulties appear when you consciously want to choose the hosting with the highest quality services. The reason for the challenge is plenty of hosting characteristics, and an inexperienced site owner can have problems with their assessment. Here is the information that was given by the hosting company inxy.com.

1. Specifications

The server is an ordinary computer; it has a processor, memory, and a hard disk. For instance, one server contains a thousand of sites. When you buy an inexpensive web hosting, your site becomes one of this thousand. Simplifying, we can say that the site is a typical program on your hard disk, but it requires CPU resources and memory for working.

In this case, the hoster has to watch that some sites do not use too many resources, infringing the rights of others. Besides, the hosting company should oversell within reasonable limits.

1. 1. Server functioning capacity

Many providers have dozens of servers. We can’t know in advance, where they will place your site. So, to evaluate the quality of hosting, not having the test period (often free), will be a bad way.

Script timers of the site can check the server capacity. They collect statistics of the time page generation (PHP execution and separate processing of MySQL requests), and we can see charts of performance during rush hours. Of course, in this case, the site must have visitors.

1. 2. Workload channel

Special services are checking it: you call your website, and computers all over the world are trying to get through it. It takes a few days – and you will get statistics.

2. Support

A support team must respond to your problem at any time. During the first month, you can check it, for example, asking questions about the backup organization. Evaluate the usefulness of the responses, friendliness, and efficiency, especially at night or at the weekend.

3. Ease of the control panel, variety of functions and installed software

There are many subtleties, but, most likely, there are all you need on your site: PHP, MySQL, Control Panel, PHPMyAdmin, and billing. However, do not pay attention to limits of disk space and traffic – most likely you have enough.

What should you pay attention, choosing a server provider?

The first step in choosing any hosting solution is to narrow down its possibilities by checking performance and reputation of providers you are considering.

Further, you should decide whether you want a managed hosting or an unmanaged one. It is usually the simplest solution based on whether you have a desire to cooperate with the server administration. If you consider a managed hosting, look at companies’ tech support capabilities, checking the rating and reading testimonials on the Internet.

It’s time to assess your server needs: processor power, RAM, how much memory you need and what bandwidth is likely to consume. They all will depend on the type of your site. The more complicated the site (a lot of media files, a large number of visitors, dynamically generated pages), the more performance and bandwidth you need.

Conclusion

It is important the server is available, and the support service was quickly ready to help. Check it out in practice. Try hosting at least during a month, and then you can pay for a year and receive a discount 10-20%.

Article Contributed by: Margo Geras, marketing manager of the INXY.COM

16
Aug

How to Use Marketing Automation To Improve Your Business

Marketing automation software has many different capabilities. But certain programs can help you with specific functions to improve. Check out these marketing automation tools to see better marketing results within your business:

1. Salesfusion Marketing and Sales Funnel

Marketing and Sales should not be worlds apart. With Salesfusion, you can work to align these efforts to create a smoother process of converting leads into customers. The tools included in Salesfusion’s marketing automation software will help you find more luck converting prospects.

2. Hubspot Inbound Lead Strategies

Hubspot is a well-known name in marketing automation. What it excels in is lead marketing efforts to find new individuals and tracking them with the help of analytics and deeper data about each lead. With the help of Hubspot you can automate marketing efforts to consistently gain new clients.

Hubspot Inbound Lead Strategies

3. Marketo Data-Storing

Each and every task you manage online needs to be saved and stored safely. Marketo is a cloud-storing marketing system which world to keep you organized and keep your data stored safely, which is an underrated function in the digital world.

4. LeadPath Lead Management

LeadPath has several functions to improve lead management. It first works to create landing pages and forms to get the best data from leads to help you track each individual. It them works to help prioritize leads through lead scoring functions to help you target the right leads at the right time. These tools can help you improve your lead nurturing efforts and see a higher ROI.

5. Pardot CRM

Marketing automation efforts can be combined with Pardot, which works to improve conditions for lead and customers. Their CRM system helps improve functions and integrates lead scoring and nurturing efforts into other marketing functions.

6. Infusionsoft Sales and Marketing Combo

Infusion soft is another marketing tool that will help you combine your two main efforts, marketing and sales, to streamline the process for quicker and more reliable results.

Infusionsoft Sales and Marketing Combo

7. JumpLeadfor Cheap Marketing Automation

Some marketing automation software companies are way overpriced and out of reach for small businesses looking for a new marketing system. JumpLead works to combine efforts in a simpler system. It is an affordable starting tool for small business owners looking for marketing automation software.

8. Eloqua for Speedy Efforts

Eloqua will help expedite your marketing efforts, by organizing your information and making your marketing campaign work harder and faster to see results you need happen sooner.

9. Bremy Content Management

Content of all types is crucial to a successful digital marketing campaign. With the help of Bremy, you can organize and work to publish content of all types (copy, videos, posts) in an organized content management schedule. It will also work to help your content get more recognition online.

10. Customer.io Improved Communication

Working to improve your connections with your clients should be a priority within your marketing campaign. With Customer.io you can work to improve communication through messages sent to customers and a reliable system of two-way communication. This system will increase customer satisfaction with your business.

11. Outmarket Combines Efforts

If you need a system that organizes all of your efforts, try OutMarket which covers social, search, CRM and other marketing strategies in one organized software. This will help you consolidate your marketing efforts in one easy to use software.

12. AdRoll to Reengage

Remarketing to your old prospects and former clients is considered a lost cause to some. But with AdRoll you can use the marketing automation toll to help you retarget leads through social media campaigns and email marketing efforts with the help of tracking and analytical tools to measure your efforts.

13. Buzz Builder Pro Lead Generation

Through the use of lead forms, and nurturing automation, BuzzBuilder Pro helps to get deeper into the background of each individual lead and then use the information to find better ways to nurture and convert the new prospect.

buzzbuilderpro

14. Zapier Social Media Improvement

Zapier can handle many marketing tasks for social media, including efforts like streamlining and aligning your different social networking sites, improving links and finding ways to share and optimize your social media posts. Social media marketing is a large part of an online marketing campaign, and it can be a lot to handle without the help of tools like Zapier.

15.Genoo Grabs Lead Data

With Genoo, you can create a centralized data system, to keep track of your leads and infromaiton. This will help you target leads better, along with their profiling system to find more data from each new lead.

With this list of marketing automation tools, you should be able to find the right marketing automation systems to use based on the needs of your organization and the desired functions you need to be taken care of to improve your business.

13
Aug

16 Instagram Tools That Will Surprisingly Boost Your Instagram Success

Are you aware how Instagram can bring success to your business?

Do you know how to get a huge number of followers and likes for your Instagram account?

No doubt, Instagram is an excellent way to connect socially and engage with consumers. With more than 400 million active monthly users and 3.5 billion Instagram Likes every day, it is a useful tool for creating brand awareness. You can gain instant success by using Instagram in the right way, but the wrong way can be a loss of time and energy.

Instagram Tools To Gain Success

1) Collecto

Formerly, Collecto was known as Followgram. With this Instagram tool, you can increase your Instagram account’s functionality. This tool has an elegant web interface to manage your Instagram presence. It also has a statistical section that synchronizes data and gives you an overview of your account’s activity.

 

collecto Instagram Tool

2) BLACK

Instagram had an amazing black-and-white filter called Gotham. And this was perfect for developing noir-style photos. But Gotham was ditched for no good reason and got replaced with Inkwell. Nowadays, many online businesses use BLACK, which is an iOS-related application. This is a robust tool to emulate black and white photos using filters.

BLACK - B&W Film Emulator

3) Iconosquare

One of the most user-friendly interfaces to manage Instagram accounts is Iconosquare. It was previously known as Statigram. Using this Instagram tool you can include various add-ons to Instagram accounts. The best part of using Iconosquare is its analytics feature. You also get different tips on optimizing your Instagram account and making the most of your engagements.

iconsquare

4) Perfect365 And Facetune

If you are a selfie junkie, then Facetune is a highly recommended application to airbrush your skin and even whiten your teeth. Perfect365 (which is available free on Android and iOS) is one of the best feature-rich applications to tweak your best selfies. According to US Weekly Magazine, Kim Kardashian and her sisters often use this Instagram tool to edit their selfies just before posting them to Instagram.

 

Perfect365 And Facetune

 

5) Totem Analytics

Previously, known as Nitrogram, this Instagram tool is one of the best analytic platforms created to boost and focus your business’s Instagram presence. This tool uses two platforms Totem Connect and Totem Analytics to enhance your Instagram presence.

Totem Analytics tool assists you in getting real-time metrics for your posts and even lets you monitor the growth of your competitors. Totem Connect helps in reaching and interacting with your targeted Instagram audience.

Totem Analytics

6) Hyperlapse And Microsoft Hyperlapse Mobile

One of the best apps for creating time lapses, Hyperlapse allows you to speed up and slow down the video from 1x to 12x the normal rate. It uses software image stabilization, which is quite a standout feature. You end up getting cinematic videos that look like they’ve been captured on expensive camera gear. Android users can go for an alternative like Microsoft Hyperlapse Mobile.

Hyperlapse And Microsoft Hyperlapse Mobile

7) INK361

The INK361 is one of the best and most commonly used free web interfaces which allows you to view your Instagram feed on your desktop. Here the images displayed will be much bigger compared to the mobile. Furthermore, you can design custom albums and share them even with non-Instagram users.

INK361

8) Boomerang And Phhhoto

Among the tons of apps which can you use to develop short animations and videos that loop, Phhhoto is one of the best. Unlike other applications, it creates low-fi moving pictures by design. To get higher resolution looping videos, you can use Boomerang.

Boomerang And Phhhoto

9) PicStitch And Layout

Many people get irritated when they open their Instagram feed and see dozens of snaps in a few minutes. With the Layout app, you can create various photo layouts. Similarly, PicStitch contains 245 different layouts, and it also has a built-in photo editor.

PicStitch And Layout

10) Enlight And Giphy Cam

Some people feel that Instagram is filled with too many symmetrical buildings, sunsets, and selfies. Well, this is not the case. You can also post fun or silly snaps. As per Lance Ulanoff, the chief correspondent of Mashable, Giphy Cam is an incubator of all your best and worst GIF nightmares.

It is the perfect app to organize goofy video posts. Similarly, Enlight is a feature-packed photo editing application. It has Painting, Mixer, Effects and Sketch tools which assist in converting your outstanding photos to creative art pieces.

Enlight And Giphy Cam

11) Curalate

This is an excellent analyzing Instagram tool, suitable for visual website content and can be used for measuring and monitoring the performance of brands on Instagram. Using Curalate, you can introduce the story of your business through videos and images, to increase the engagement of your audience and create a brand reputation.

Curalate

12) Snapseed

One of the best photo-editing applications suitable for Android and iOS is Snapseed. Snapseed has a large number of editing tools which are stronger than the built-in ones of Instagram and its filters.

Snapseed

13) Piqora

This is a paid Instagram tool suitable for social media engagement. This tool analyzes your Instagram account and informs when you need to post based on your analytics. Piqora also helps with managing your account and contest tracking.

Piqora

14) SnapPen And Typic

Some people don’t like to ruin their Instagram pics with doodles and text, still, these express emotions in a photo. Typic is a free app that helps in adding stamps and text while SnapPen used for adding doodles. Both these Instagram tools are straightforward and simple to use.

SnapPen

15) SimplyMeasured

This is a free Instagram tool to produce detailed reports about your Instagram campaigns. You can either export it to PowerPoint or download the Excel analytics. SimplyMeasured informs you which images are bringing Instagram campaigns and which day or time is best for posting images.

SimplyMeasured

16) Websta

Formerly known as Webstagram, this Instagram tool assists in organizing Instagram posts, sending messages and also provides statistical information about your account. Also, you can browse famous users, hashtags, and images.

Websta

Conclusion: There is no doubt that Instagram is a great platform for your business. But you do have a lot of options regarding the Instagram tools to gain Instagram success. Choose the right tools and you can increase your Instagram marketing productivity exponentially.

11
Mar

Top 5 SEO Trends That Dominate 2016

As we know, 2015 has been an interesting year for SEO industry. Now, it is 2016. The New Year will bring a new set of changes in the way that businesses market their services and products. The marketers worldwide will try to improve their ranking on search engine optimization (SEO). SEO is basically the process of driving traffic, both from the sources of “organic” and “paid” to win the race of ranking on SERPs. If you are wondering what SEO trends will dominate 2016, then this article is for you. Here, we suggest the hottest SEO trends in 2016.

  1. Video content is getting over written content

Nowadays, written content is reckoned as the “standard”, even by many people continuously insist that including various formats of content is a great idea.

Despite written content is a basic form of content for most brands, images, infographics, videos and other mediums still serve as peripheral additions.

  1. Mobile optimization will become more crucial

If you website is mobile-friendly, then congratulate! Your audience is no longer in just a single place. People now use various sorts of devices, including tablets, laptops, smartphones to browse web. Bearing in mind this, many brands became mobile-friendly in 2015. It is anticipated that there will be more and more brands taking up this trend in 2016. Mobile optimization will turn into the norm, instead of an exception. It is reported that the number of searches on those mobile devices has increased about 43% year-over-year. Because there are more and more people use mobile devices to surf the Internet, so Google decides to make it much easier to find those mobile-friendly, relevant websites.

  1. Local SEO will be highly focused

When it comes to SEO trends that will dominate 2016, local SEO is a noticeable trend. According to Entrepreneur.com, the role of local SEO is assessed higher in the coming days. As a marketer, you should let Google know where you are situated and what you are providing so that your opportunities of showing up on pages, particularly in front of relevant audiences will increase. It is very important to have your local pages including your business name and address, etc with Yahoo, Google and Bing.

  1. High Google ranks will no long mean more organic clicks

If you are still assuming that the top 1 Google ranking will warrant you the most of organic clicks, then you have to think again. The bad news is while the click-through rate is still correlated with positions, many other factors could impact your own organic clicks in the major SERP – Google in this year.

Local packs, paid ads, carousel results, rich snippets, and knowledge graphs are some of attention-grabbing SERP factors draining away organic clicks from your high ranking website.

  1. Rich answers are increasing – that is both an opportunity and a threat

Another SEO trend that will dominate 2016 is rich answers. Oftentimes, rich answers are established based on public data. Hence, if your current SEO strategy was established on public domain data, then you should change direction because obtaining the search traffic from Google will just get harder for you. If you could get your page featured in the rich answer, you will achieve a massive traffic boost. The best thing is, getting featured in the rich answers is definitely possible even when the authority of your website is not very high yet.

24
Jan

Running A Successful Google AdWords Campaign – Part 1

How to set up a successful Google AdWords campaign? How do I allocate my budget and how I can earn a valuable return out of my investment? These are the few common questions in the mind of the most people who are going to run a first time Google AdWords campaign.

Here in this article, I have put my effort to provide the best strategies, tools and techniques to run a successful google AdWords campaign for your business. Before heading straight towards the steps required in running a successful Google AdWords campaign, you need to go through few key digital marketing planning process to define your Google AdWords goal, your business products/services, targeted customers and target markets, etc.

Let’s start with the digital marketing planning process first.

  1. Your Google AdWords Campaign Objective

Google AdWords marketing campaign objective guide you in creating an effective campaign and choosing the best features to achieve your goals.

What do you want to achieve from running a successful Google AdWords campaign.

According to Google, there are 3 primary digital marketing objectives of AdWords Campaign:

  • Build awareness of your startup business, new product or services. In case you need to gain a maximum exposure of your business, CPM bidding, affinity audience, demographic audience targeting features works well.
  • Influence consideration where your objective might be to differentiate your product or service from the competitors, and in case you need to get customers explore more about your offerings. Engagement ads feature, or audience targeting works well in this case.
  • Drive action where you objective is to let the customer make an actual purchase of your product or service. Is this case, feature such as conversion optimization bidding run well.
  • One AdWords objective for many advertisers is to generate new sales leads within specific budget and time frame. We called it a “conversion event’ in direct response advertising world.
  1. Your Business Primary Products/Services

You already have worked a lot on your products and services and you understand better that how it will appeal to your customers. Just like an offline advertising campaign, in Google AdWords campaign you have to position your product or service in such a way that it convey a positive image in the minds of the customer and set it apart from the competitors.

You as an advertiser, ask yourself key digital marketing questions while designing a Google AdWords campaign.

  • Is that your product or service fit to your customer needs?
  • Is there sufficient demand for your product or service?
  • What are the key attributes or benefits in your product or service that help in creating a favorable AdWords campaign?
  • What value your brand offering to your customer and at what competitive price that let the customer click your ad and eventually go for a purchase?
  • How are your products different than your competitors?
  1. Your Target Customer

Selecting ideal customers is really necessary for running a successful Google AdWords campaign. The customer analysis helps you identify the people who best fit to your offering and most likely willing to buy your products or services.

It’s one of the most important and careful processes and you must devote sufficient time in identifying the primary customer. The targeted customers should be large enough whom you can sell your products on an ongoing basis, must be measurable, and can be reached with AdWords campaign.

Market segmentation is one of the common methods that can be applied to large market into distinct groups. For market segmentation, you should look for people demographics (age, gender, race, household size), socioeconomic class (income, education, occupation), psychographics (values, personality, lifestyle), and based on their behavior (buying responses, usage, loyalties).

  1. Your Target Market

Location targeting in Google AdWords let you target the primary customers within the specific geographic location only. Based on your customer profile, you choose whether your ad should run for the entire country, specific cities within a country, or the region where your business operates.

In market segmentation as I mentioned above, there is another approach called geographic segmentation. Based on the customer residential areas and buying habits, you have the option to select the specific regions or cities in case you have a limited budget for the campaign.

Geographic segmentation for the Google AdWords campaign will be discussed more in my upcoming guides.

5
Sep

Effective User Experience and Web – The Five Planes

User experience is certainly not about the internal processes of the service or product. It focused on how something operates on the exterior, where an individual gets into touch with it. Whenever somebody questions you what it is like to utilize a service or product, they’re inquiring relating to the consumer experience. Could it be difficult to do easy things? Will it be straightforward to figure out? How does it sense to connect with the product?

That action usually requires pressing plenty of keys, as with the case of modern technology devices for example security alarms, coffeemakers, or perhaps income registers. Occasionally, it’s merely an issue of a straightforward manual approach, for instance, the gasoline cover on your own vehicle. However, each and every merchandise that can be used by anyone produces a consumer experience: a magazines, ketchup containers, reclining armchairs, knitted garments, etc.

User Experience and the Web

User experience is essential to both user-friendly Web applications and content-oriented site products. Web sites are tricky components of technology, and anything funny might take place when individuals have problem using complex parts of technology. They find fault with themselves. They think like they might do something very wrong and think like they weren’t spending adequate interest.

Certainly, it’s unreasonable. It’s not really someone mistake that the website does not function the manner by which they anticipate. But, they seriously feel mindless anyhow. And in case you want to push individuals out of your website, it’s difficult to imagine a far more reliable means than leading them to feel foolish whenever they use it.

If user experience is an essential element of any site, just why is it often ignored in the developing process? Various websites are designed with the thought that becoming first to advertise is essential for success. In the earliest times of the internet, websites such as Yahoo created early prospects that subsequently competitors had trouble to get over. Established businesses rushed to build sites, determined never to be sensed as sliding behind the times. But in multiple cases, businesses hardly expanded the website a good achievement whether it works for the users or not.

To gain shares of the market against most of these first-movers, competitors frequently include more and more information and functionality in expectations of attracting new clients. This particular struggle to pack additional attributes into products or services is actually barely unique to the online world; from wristwatches to smartphones, featuritis is endemic to a lot of products or services categories.

Having additional features, nevertheless, ends up being simply a short-term way to obtain a competitive advantage. With all the additional complexness that accompanies an ever expanding element set, websites come to be more awkward, difficult to use, and unattractive to the first time users. But still, numerous companies give less focus to exactly what people like, find worthwhile, or are actually able to utilize.

user-experience-and-web

Effective Communication for User Experience

Possibly, you do not sell anything on your website. All that you render is actually information belonging to your business. It may seem that you’ve a dominance with that information – if individuals need it, they need to have it from you. You do not come with competition in the same manner that a web-based bookseller does. Although, you cannot manage to ignore the user connection with your website.

If your website is made up of primarily what Web professionals’ call content, then one of the primary objectives of your website is to convey that points as efficiently as possible. It’s certainly not simply enough to place it out there, it needs to be offered in a manner that helps people to take in. Otherwise, the person will never find out that you render the services or products they’re searching for. And despite they able to find that details, they’re expected to create an assumptions if your website is hard to do business with or it likely to be a trusted one.

Even if your website is an online application that individuals may use to achieve particular activities (such as purchasing plane tickets), good communication is really a primary factor in the achievements of your respective output. The world’s most effective efficiency stops working if consumers cannot figure out how you can make it move.

User Experience for High Conversion Rate

Perhaps the most common way of measuring return on investment is a rate of conversion. Whenever you wish to inspire your prospects to undertake the next move in developing a relationship with you – whether that requires whatever as complicated as modifying the website to their choices or perhaps as easy as registering with to have an email newsletter – there’s surely a rate of conversion you are able to determine. By having a record of exactly what percentage of consumers you transform to another level, you are able to determine how successfully your website is fulfilling your online business goals.

10 sign-ups subscriptions  /  100 visitors =  10% conversion rate

Conversion process gets a lot more attention in the situation of trading sites. Much more individuals search an e-commerce site as opposed to purchasing from it. An excellent user experience is definitely the main factor in transforming these types of the everyday Web browser into active purchasers. Even a little boost in your rate of conversion could result in a remarkable rise in income. It’s not surprising for something different in rate of conversion from as little as one-tenth of 1 percent to an outcome in a profit boost of 10 percent or higher.

On whatever website where users are able to provide some cash, you do have a measurable rate of conversion, regardless of whether you’re selling e-books, pet meals, or perhaps monthly subscriptions for content on your website. Rate of conversion can provide you with a better knowledge of the return on your consumer funding than simple selling figures. Selling could suffer if you’re unsuccessful in obtaining the phrase out regarding the website. Rate of conversion records exactly how prosperous you’re in acquiring people who visit to pay some bucks.

high-conversion-rate

The Five Planes of User Experience

The user experience process is focused on making sure that not any user encounter with your product or service without your specific intention. It means considering all probability of each activity an individual will probably take, and comprehending the user’s objectives at each stage of the way throughout that process. It may sound just like a huge task, but by splitting the task of crafting an individual experience into its elements, we could better comprehend the task in general.

The majority of users, at the same time or another, have bought an actual product from the website. The experience is in fact exactly the same every time that you visit the website, you find the product you desire (possibly using a search-engine or perhaps by searching a directory), you provide your Visa or Master Card number and address, the website confirms that the merchandise will likely be delivered to you.

That clean, neat experience comes from an entire set of decisions – some little and few large about just how the website appears and performs. These types of choices build upon one another, telling and influencing every aspect of the consumer experience. If we peel off the sheets of that experience, we are able to recognize how those choices are usually made.

The five planes of user experience are:

  1. The Surface Plane
  2. The Skeleton Plane
  3. The Structure Plane
  4. The Scope Plane
  5. The Strategy Plane

The Surface Plane

On the surface plane, you will find a number of website pages, consists of pictures as well as textual content. Many of these pictures are items you can simply click, executing some form of action like bringing you towards an online payment cart. A few of these photos are simply drawings, for instance, a picture of the item available for sale or the company logo.

The Skeleton Plane

Underneath the surface plane is the skeletal frame of the website; the position of links, buttons, images, and sections of written text. The skeleton plane is created to enhance the position of these types of components for optimum impact and performance to make sure you keep in mind the company logo and can easily find that shopping cart solution when it’s needed. The skeleton plane consist of three types of elements; the information design, interface design, and the navigation design.

The Structure Plane

The skeleton plane define the settlement of navigational components encouraging the site users to navigate different kinds of product categories; the structure plane would define exactly what all those categories were. The skeleton plane might illustrate the position of the user interface components to our checkout web page; the structure phase would depict exactly how visitors reached to that web page exactly where they might move once and were finished there.

The Scope Plane

On the comprehensive data side, scope plane normally takes the type of information specifications that is a summary of the numerous content aspects. Many e-commerce websites provide an attribute to users that allow then to store earlier used delivery details and can utilized once again later on. Whether or not that functionality is incorporated on to a website is actually a question of scope.

The Strategy Plane

Similar strategic doubts enter into play both for performance focused products and information-oriented sources. User requirements are considered the objectives for the website which come from outside our company – specifically coming from the individuals who make use of our website. We should know very well what our target audience desires from us and exactly how that fits alongside other plans they usually have. For example in the case of an e-commerce site, the users looking to buy a certain product, and we desire to sell them. But, some other objectives, for instance, the part that advertising and marketing or content provided by our consumers’ plays within our enterprise model, might never be very easy to formulate.

2
Sep

Top 5 SEO Tips for Start-up Businesses

The trend in today’s society is to experiment towards creating own start-up, as it allows a range of flexibilities and personalization as opposed to diving in the corporate world. In order to market your start-up business, it is remarkably essential to utilize online marketing strategies such as “Search Engine Optimization (SEO)“. SEO needs to be adopted and utilized smartly to gain traffic and targeted customers for a product or service. The new face adopted after the internet and technological advances requires a different approach to be utilized to keep start relevant to the search engines.

If you are starting your own business, the priority is to reach as many customers as possible and ensure that they manage to come across your start-up business when they search for a similar product or service. To do this in the cheapest and most convenient manner, by which you can reach a large number of clients, the SEO of the business website is recommended. If one is serious regarding getting a significant and steady stream of top-notch new inquiries from lucrative new customers, it is important to stay on top of the competition using SEO.

The start-up businesses that do not appear on the first page of a search results, usually lose the major chunk of their potential clients. This is why we have compiled a list of the top five SEO strategies for start-ups to use. Incorporating these SEO tips within your startup’s marketing strategy will ensure that your website is found by the client at the right time, and bring the right kind of traffic to your site.

  1. Shortlist your startup’s target keywords: The entire SEO is revolved on using right keywords on your site, in order to ensure that when the client searches those keywords, your website is one of the top ten of search results. Figuring out the targeted keywords can be done by conducting research on the startup’s target demographic as well as recent and current search trends, in order to determine what keywords are being used by competitor’s sites. The key is to ensure that the client stays interested in the content on your website, so it is important to stay abreast of all the latest trends and search queries pertaining to your startup’s services or offerings.
  2. Make Sure Your Website Is Technically Perfect: It is extremely important for a website to have the correct indexing, and that can be only possible by having quality rather research-based content on the site. The code that is created for the site has to be friendly and comply with major search engines guidelines. It is much easier by using content management systems such as WordPress as they have SEO and other plugins that make the process smoother. Along with WordPress, one can also make sitemaps and then submit these to Google Webmaster Tools for validation.
  3. Stick to Simplicity: For SEO, it is important to create content that makes a direct connection with one’s targeted audience and market. The phrasing and design should be easy to understand so that a wider range of audience can be approached and attracted towards the website. The English should be clear and grammatically correct, the images should not be blurry, and the color contrast should not be too sharp and be simple enough for a novice to understand.
  4. Do Your Research on SEO: One of the best tips pertaining to SEO is to do your research on it and do see what the experts have to say – the ones who do their analysis upon Google’s output. One should not just go by what Google says, rather one should study books such as ‘Beginner’s Guide to SEO’ by Moz.
  5. Incorporating Infographics: Using bright colored graphs, diagrams, and pictures allow users to quickly gain the information, without getting bored with a lot of texts. It is a quick method to present information graphically and draw their attention towards prioritized information.

All these tips can be utilized for start-up businesses seeking to incorporate SEO within their online advertisement strategy.

11
Jul

Online Business Directories For Local SEO

Online business directories are information sites that list businesses according to their type, geographical location, size or their activity. All directories have their own way of compiling (automatic or manually) and their own publishing format either in digital or printed format. But with the advent of an internet technology, the digital format has gained reputation over the traditional use of printing and now almost all businesses prefer online directories most to list their business.

Most famous online business directories are:

  1. Google My Business
  2. Yahoo Local
  3. Bing Places for Business
  4. Yelp
  5. YellowPages.com
  6. Foursquare
  7. Local.com
  8. dexmedia
  9. Whitepages
  10. InfoUSA
  11. Infignos
  12. MojoPages
  13. CitySquares
  14. Magic Yellow
  15. Kudzu
  16. BizJournals.com
  17. LinkedIn
  18. ThinkLocal
  19. Tripadvisor
  20. LocalEze

Why to list business on online directories?

With the continual increase in competition among local businesses, every next business is getting online to acquire new customers and generate more revenue. Online business directories have become a top source to showcase your business to customers who are looking for local services or products. In an online marketing plan, business directories play a vital role especially for the companies that are new, small and have less budget. So, to get a large number of customers for your products or services sales, local businesses need to have their business registered on the maximum number of online directories. More directories mean better chances that your company get found online.

online directories

How to find & select the best online directories?

Getting your business listed on every next or shady directories is not the best choice. The list of 20 best directories, as I mentioned above, are the best to get started with, but there are more general and targeted niche directories. Find directories first which are famous in your geographical region and are relevant to your niche. Compile a list of all directories and then segregate these lists according to their categories:

  1. Search Engine Directories: Google, Bing, Yahoo
  2. Review-Centric Directories: Most popular are Yelp, MerchantCircle, Angie’s List, TrueLocal.com.au and many more
  3. Analytics-Minded Directories: Few popular are Foursquare, Citysearch , Manta
  4. Industry Specific Directories: For example “USJewelryDirectory.com” specific for jewelry sites, “TreeLoppers.net.au” for Arborists, “Lawyers.com” specific for law firms and attorneys. To find industry specific directories Google yourself and use the search term like “Your Industry + Directory” (Law Directories).
  5. Social Networking Sites: Create company and professional profiles on social networking sites such as Facebook,  LinkedIn, Konnects, Spoke, Xing etc. Find the list of 20 social networking sites here.

Else, you can also review your competitors to find out where they are listed, and you can list your business on the same directory. Google search term like “Competitor Business Name + Phone + URL”.

finding online directories

Why business directories for local SEO?

Adding your business to online directories by providing relevant information will help you get higher ranking both in Google map and web search results. You business site will be more discoverable for particular search terms if you list you business accurately on a large number of relevant directories.

Read here how you can make your site indexable and more discoverable by Google.

Local directories are most trusted source of information and Google recognize these directories when giving rank to a website. However, along with listing you have to follow the proper guidelines of Google on how to rank your site high on local searches. Read more about what is local SEO and how to get your business ranked in local searches here.

The rising popularity of smartphones (80%) for searching the internet and majority of users search for services or products from nearby stores is another reason the local stores should list their business on online directories.

smartphones for shopping

If you are a small or medium local business and are interested to get high ranking in Google local searches, get in touch with us for a wide range of options and detailed local SEO reporting.

21
Apr

Google Mobile-Friendly Update or Mobilegeddon Will Be in Action Today April 21st

April 21st is a day of Google mobile-friendly update or mobile-algorithm update and many marketing experts named it as Mobilegeddon. Everyone is concerned about this new Google mobile-friendly update, and there is a lot of information coming from different sources right from the day when Google announced that they were going to introduced an important update for users.

This algorithm will bring two significant changes in the form of better ranking for mobile-friendly sites and most relevant app content in search results.

The good thing is that Google officially announced the upcoming date “April 21st of this update so that webmasters do the necessary changing and get their websites responsive.

So, with this announcement many questions arises in every marketer or webmaster mind and I am going to address all these questions here with an easy explanation.

Why there is a need for mobile-friendly update and what exactly it is and for whom?

The rising popularity of mobile for searching on internet, an increase in the organic traffic but a lower conversion rate as compared with desktop and tablet shows that there is a need for the mobile-responsive sites. Google repeatedly states that they want users to have an easy access to quality content and through mobile algorithm it insist webmasters to make certain changes on their websites that will be optimized for all devices.

Before April 21st, Google clarifies few things about this update.

  1. The mobile friendly update is based on a real-time search algorithms, and it crawls the sites on a page-by-page basis. Real-time means that once you make the technical changes on the site and Google pick those changes, your site will immediately benefit for this algorithm. Page-by-page basis means that only those pages will be benefit that are mobile friendly and other pages won’t.
  2. This update is estimated to be bigger, and it might take a week or few days to roll fully out globally.
  3. This update will help in ranking boost for site pages that are mobile friendly and effect those which are not yet and this is for Google’s mobile search results only.

What impact this mobile-friendly update has on your website and ranking?

Few things Google also clarifies about the impact of this mobile friendly update and its effectiveness.

  1. On a Google+ Hangout last month it was confirmed that Google news would not be affected by this mobile-friendly algorithm.
  2. Google’s Gary Illyes confirmed that this updates would not impact local businesses or the websites on Google’s local pack and only “10 blue links” on organic search listing would be affected..
  3. Mobile friendly update based on a new index and new crawler would have an impact on mobile search results only, and it would not affect any desktop ranking.
  4. It is yet to be confirmed that up to what percentage of search queries might be affected by this update. But as compared with the Panda and Penguin algorithm this update is expected to even bigger, and this was confirmed by Zineb Ait Bahajji of Google’s Webmaster Trends.

How to find out that my site is mobile-friendly or not?

Google provide two quick ways to find out whether you website is mobile friendly or not.

On your mobile take a look at your website in search results. If you find the mobile-friendly label under the URL or in your description snippet, that means Google see your website mobile friendly. If the websites that don’t have this label means that those are still not mobile friendly.

mobile-friendly labelAnother quickest way is by using Google mobile friendly testing tool. Just put your site link in the search tool and click on analyze to get the report of your website. Take a look at below the screen shot of websites that are mobile friendly and that is not.

Mobile-Friendly Testing Tool

Other online tools to check whether your site is mobile friendly or not are W3C mobileOK Checker and HubSpot’s Marketing Grader. These tools will provide you a more technical insight of your website and some recommendation on how to optimize for mobile.

What are the things to do to meet the Google’s Mobile Algorithm Standards?

To optimized your site for users and responsive for all devices, Google ask webmasters to avoid making common mistakes.

  1. Always allow Googlebot to crawl your site image files, JavaScript, and CSS.
  2. Avoid using content or videos that are unable to play on a mobile devise such as those that required flash players.
  3. Avoid incorrect redirections of desktop URLs to mobile URLs.
  4. Make a correct URLs redirection to avoid serving a soft 404 page.
  5. Use simple banners to promote your business’ native apps and downloads.
  6. Avoid common error of irrelevant cross-linking.
  7. Make sure your site loads quickly on phone devices.

For a quick solution, you can have a separate mobile version active for your site. A different navigation system, less content, and other features will make your website responsive and optimized for all devices.

Get prepared and ready for the tomorrow April 21, 2015 Google mobile-friendly update.