Snapchat is a mobile application that makes most of us wonder if it’s simply something the young generations are doing these days, or it could be a valuable alternative when it comes to marketing.
Snapchat has experienced tremendous growth since it was launched a couple of years ago. Today, there is already an average of 9,000 snaps per second and a staggering 8 billion or more video views on the platform each day.
While Snapchat stars are now shifting their allegiance to Instagram, many are still thinking that this social network (which has not been thoroughly explored) could be a significant part of their marketing arsenal too.
Before getting any far, you may need to acknowledge that Snapchat is distinct from other social platforms. Your posts won’t get archived, and the sponsor ads won’t stay there for more than 10 seconds. With those things in consideration, here are some effective ways to use Snapchat in marketing your brand.
Snapchat’s time limit is a great podium for giveaways as it may help encourage urgency in engaging with your audience. Aside from giving giveaways on other social platform to gain a new set of followers, you can exhaust Snapchat to ask your audience directly to participate by providing their in entries, and then reply to them instantly – this then creates one-on-one interaction.
Perhaps, you can create a series of snaps or some sponsored stories as this can surely help in building anticipation for your giveaways. This may organically spread the word about your brand. You may ask your follower to get involved by asking them to submit their name and contact info or even by encouraging them to invite their friends or family members to follow you on Snapchat.
Major brands collaborate with influential individuals in expanding their reach for their products and services. Most of these personalities include YouTubers, Twitter Stars, and many others. On Snapchat, you can find users with a huge number of followers that relate to your industry and partner with them in promoting your brand to your target demographic in a natural means.
Just like on other platforms, you would want to add some human element to your posts; otherwise, your content will be perceived in the bad light. Your audience must see you as a friend who tells important details to them.
One great way to nail this is by showing some behind-the-scenes footage. Your audience will be more likely to find it appealing because these contents are not planned in advanced or polished in contrast to most contents in a usual campaign.
You can have photos of staffs having fun, videos of employee working for a product launch or simply by being your user’s tour guide for a particular event.
Snapchat is a very interactive platform. You can practically start a question and answer session for you to engage with your followers. With the contents’ “quick-disappearing” nature, it encourages speedy responses while providing you with a distinct way to interact with your audience.
You can ask users about some interesting topics like their weekend plans or some random questions like “if you are allowed to do teleportation at this very moment, where would you go and why?” Sure, it’s good to keep things casual and fun most of the time. Engaging and educating the audience while having some touch of fun with it is always an ideal marketing approach.
Snapchat’s features and developments mentioned above are providing businesses and ideal opportunity to engage better with their target audience. Though it is still a young platform especially when it comes to content distribution, marketers are just getting started. Meaning, there is an ideal platform for you to attract and build a community of followers without needing to face stiff competitions.
Marketing automation software has many different capabilities. But certain programs can help you with specific functions to improve. Check out these marketing automation tools to see better marketing results within your business:
Marketing and Sales should not be worlds apart. With Salesfusion, you can work to align these efforts to create a smoother process of converting leads into customers. The tools included in Salesfusion’s marketing automation software will help you find more luck converting prospects.
Hubspot is a well-known name in marketing automation. What it excels in is lead marketing efforts to find new individuals and tracking them with the help of analytics and deeper data about each lead. With the help of Hubspot you can automate marketing efforts to consistently gain new clients.
Each and every task you manage online needs to be saved and stored safely. Marketo is a cloud-storing marketing system which world to keep you organized and keep your data stored safely, which is an underrated function in the digital world.
LeadPath has several functions to improve lead management. It first works to create landing pages and forms to get the best data from leads to help you track each individual. It them works to help prioritize leads through lead scoring functions to help you target the right leads at the right time. These tools can help you improve your lead nurturing efforts and see a higher ROI.
Marketing automation efforts can be combined with Pardot, which works to improve conditions for lead and customers. Their CRM system helps improve functions and integrates lead scoring and nurturing efforts into other marketing functions.
Infusion soft is another marketing tool that will help you combine your two main efforts, marketing and sales, to streamline the process for quicker and more reliable results.
Some marketing automation software companies are way overpriced and out of reach for small businesses looking for a new marketing system. JumpLead works to combine efforts in a simpler system. It is an affordable starting tool for small business owners looking for marketing automation software.
Eloqua will help expedite your marketing efforts, by organizing your information and making your marketing campaign work harder and faster to see results you need happen sooner.
Content of all types is crucial to a successful digital marketing campaign. With the help of Bremy, you can organize and work to publish content of all types (copy, videos, posts) in an organized content management schedule. It will also work to help your content get more recognition online.
Working to improve your connections with your clients should be a priority within your marketing campaign. With Customer.io you can work to improve communication through messages sent to customers and a reliable system of two-way communication. This system will increase customer satisfaction with your business.
If you need a system that organizes all of your efforts, try OutMarket which covers social, search, CRM and other marketing strategies in one organized software. This will help you consolidate your marketing efforts in one easy to use software.
Remarketing to your old prospects and former clients is considered a lost cause to some. But with AdRoll you can use the marketing automation toll to help you retarget leads through social media campaigns and email marketing efforts with the help of tracking and analytical tools to measure your efforts.
Through the use of lead forms, and nurturing automation, BuzzBuilder Pro helps to get deeper into the background of each individual lead and then use the information to find better ways to nurture and convert the new prospect.
Zapier can handle many marketing tasks for social media, including efforts like streamlining and aligning your different social networking sites, improving links and finding ways to share and optimize your social media posts. Social media marketing is a large part of an online marketing campaign, and it can be a lot to handle without the help of tools like Zapier.
With Genoo, you can create a centralized data system, to keep track of your leads and infromaiton. This will help you target leads better, along with their profiling system to find more data from each new lead.
With this list of marketing automation tools, you should be able to find the right marketing automation systems to use based on the needs of your organization and the desired functions you need to be taken care of to improve your business.
Companies that have a strong digital marketing presence in the industry are the ones that outperform their competitors. Several businesses out there don’t have quite a proper plan for their digital marketing, nor do they have the luxury of money to recruit a team of top marketer who possibly will start being productive after six months of their hiring. To accelerate your business, you must partner with a digital agency that has the expertise and skill set to drive consistency and meaningful result from the initial day.
Below are five tips that will assist you in deciding how to find the best digital marketing company to support the company’s long-term marketing goals.
Digital marketing agencies are of various forms they are big and small. The important part is that you find the one that fits your budget as well as your business goals. So what makes them different from each other?
Firstly many companies offer some specialty services in which they excel. For example, a traditional marketing company might offer you their digital marketing services at a discounted price. While you don’t want to be too hasty in making your decision it’s wise you don’t even dismay these companies. Digital marketing is a growing industry and is also an incredible complex. You will want to hire the agency the best digital marketing company that is aware of all the latest trends.
The digital marketing industry is full of imposters, business who will sell you crappy stuff as branded. They will show you all those glitters and promising you amazing results and will do their best in charging double amount from you. While there is a vast majority of companies who are not like them, still they are there. To make sure that you are choosing the best digital agency for your marketing and not an impostor do the following:
What are your charges? This is the main question people focus on when choosing a digital marketing company. And the most common reason for asking this question is as many companies are on a tight budget. But my advice digital marketing is not like regular purchasing where you can bargain. So bargaining for digital marketing is not a very good idea as it requires a lot of hard work and efforts. The best option is to find an expert individual or a team who can take over your marketing goals for a few hundred to thousand dollars per month if it is possible.
One of the most authentic ways to determine the credibility of an agency is by checking their portfolio. Reports are the best way to do it. You must opt for a digital company that is particular about improving and tracking their results. So it’s always a splendid idea to ask for reports. You will want to go through the ones that are related to your company’s field. If the agency you are planning to hire refuses to give them to you, it raises a big red flag.
As stated above, reporting and measuring the success is quite essential, so that both the parties may understand what is required to improve even further. Some agencies on purpose keep their clients in dark, so they don’t need to establish the outcomes. In such case, you must stay away from such companies. Be sure to ask the company you are hiring about their track results, companies that are credible will gladly share their result with you.
Here are some of the best five digital marketing agencies in Pakistan:
Bramers is an award winning company and a leading digital marketing agency in Pakistan. They offer a wide variety of different digital media services with a unique flair of expertise. Their digital solutions provide the clients to have complete control over their business. Bramerz has been running digital marketing campaign of many prestigious brands and leaves quite an impression on the mobile, digital and web platforms.
Destiny SEO has mind-blowing skills when it comes to digital marketing. With a special focus on the search engine marketing and conversion optimization, they have helped many brands over the world to gain high ranking in Google and successful with many affiliate marketing campaigns. If you are looking for a digital company that you just need to pass the details and then relax to wait for the results, Destiny SEO is the company you should hire. With a small passionate team, they have all required skills, knowledge and experience to turn your business into a big brand.
They offer best pricing packages for all sorts of businesses. Their process is simple yet effective.
Boundless Technologies another best digital marketing company in Pakistan, offers the premium services for your business. Whether you are a small or big business, they can help your brand in getting recognize, boost the sales and engage customers.
This is another good digital marketing agency; their social media experts will create social marketing objectives for your company and will identify your target audience. They will create a stunning social media presence for you and create ads and shareable content for you to link with your social media marketing.
SocioMak is a pioneer corporation offering digital media marketing as well it trains how businesses can use this medium for marketing and branding purpose. They have a team of highly qualified social media experts and professionals who have a portfolio of great social media experience with different companies and individuals.