We constantly hear the phrase ‘change is the only constant’ tossed about throughout the first few months of a new year. Nowhere is this axiom truer than in SEO.
A few years ago, we had the time for trial-and-error when it comes to Google updates because they were so far and few in between. Also, people recognized certain variables and had reverse engineered their way to the top of the rankings. As time passed, (and Google engineers got smarter) algorithms have their updates even more regularly and in ways that have been incredibly hard to decipher.
Entire businesses disappeared because of these updates, and stock markets traded places quicker than a game of musical chairs. A reason for this is because most of the SEO campaigns that were run till the last few updates were catered to bring about massive changes in rankings and offer little or no value to the reader.
What does this mean for you and me? The only way forward was to create value – by this, I mean compelling content that encourages the user to stay on. Let’s look at a few concepts that you need to incorporate for your brand remain in the hunt for revenue and conversions.
7 Trends That Can Power Your Rankings On Google
If you are running a business, the first thing you would do I narrow down your target demographic. This same ideology has to apply to your SEO (Søkemotoroptimalisering) campaigns as well. Instead of trying to get ALL of the people browsing the internet on your page, optimize your website to bring in your target audience.
The days of bringing in a million users on your website and then taking a victory lap are long gone. This is the age of tangible numbers – conversions and revenue. You need to focus on strategies rather than just metrics like keyword density and hits per page
The advent of super-powerful mobile devices has had an enormous impact on browsing – over 60% of all Google search request are from mobile devices and this only set to increase even further. This suggests that more than half of your users are going to be logging in remotely.
Accelerated Mobile Pages have answered the call for higher performance on mobile devices. These load up quickly and are perfect for users on mobile devices. Google has disclosed that factors like mobile speed and usability are factors to be considered on search engine algorithms.
Rich snippets have had a noticeable impact on search results. Google now analyzes searches contextually, so if you search for ‘cast of Lion,’ you are taken to a new page where you have a lot more information to check out. Rich snippets have practically doubled in the last two years and are only going to increase even further.
These types of searches are made possible with the use of structured data markup, which maps out a table with possible responses to queries that are generated. Implementing structured data markup on your website will enable these types of searches to highlight your site as well.
Another offshoot of advancing tech is the increasing capability of voice recognition. Several apps translate speech to text when it comes to searches. Adding to this fact is that there are a lot more people using this since errors have decreased over 30 since 2012.
You need to get optimizing your website for voice searches which means prioritizing naturally occurring long-tail keywords and applying Structured Data to give queries additional context.
An extension of multi-channel marketing, cross-channel marketing takes the approach even further. A requirement for this type of marketing on your website is to have your presence in as many types of channels as possible. This means you need to keep your brand image consistent across multiple devices and platforms.
While this is still a fledgling technique, it never hurts to be an early adopter of technology that you know is going to pay off dividends in the days to come.
While most brands still not have gone ahead with this citing several reasons, Google has established HTTPS as a ranking factor for a website. So if you haven’t already done so, try getting this done as quickly as possible, and you are likely to see increased traffic to your website.
Granted, that migration from HTTP to HTTPS is a complex set of processes, but it is definitely worth it if it’s going to help your website in the long run.
One technique followed by most SEO companies is to write pages on pages of so that they can keep their keyword density down to acceptable levels. While this has worked before, these days Google is considering a new metric that measures the value per word of the page.
Another factor is that longer pages tend to load a lot slower as well. Here is where you will optimize your web page speed by optimizing content and images to fall within acceptable page speed parameters.
These are some of the methods that you can use to rank well in 2017. Since these are moving your website towards better QOL (quality of life) status, you will find that these work for you even in the years to come. Do let us know about what has worked for you early 2017 and please feel to use the comments section to give your thoughts!
As we know, 2015 has been an interesting year for SEO industry. Now, it is 2016. The New Year will bring a new set of changes in the way that businesses market their services and products. The marketers worldwide will try to improve their ranking on search engine optimization (SEO). SEO is basically the process of driving traffic, both from the sources of “organic” and “paid” to win the race of ranking on SERPs. If you are wondering what SEO trends will dominate 2016, then this article is for you. Here, we suggest the hottest SEO trends in 2016.
Nowadays, written content is reckoned as the “standard”, even by many people continuously insist that including various formats of content is a great idea.
Despite written content is a basic form of content for most brands, images, infographics, videos and other mediums still serve as peripheral additions.
If you website is mobile-friendly, then congratulate! Your audience is no longer in just a single place. People now use various sorts of devices, including tablets, laptops, smartphones to browse web. Bearing in mind this, many brands became mobile-friendly in 2015. It is anticipated that there will be more and more brands taking up this trend in 2016. Mobile optimization will turn into the norm, instead of an exception. It is reported that the number of searches on those mobile devices has increased about 43% year-over-year. Because there are more and more people use mobile devices to surf the Internet, so Google decides to make it much easier to find those mobile-friendly, relevant websites.
When it comes to SEO trends that will dominate 2016, local SEO is a noticeable trend. According to Entrepreneur.com, the role of local SEO is assessed higher in the coming days. As a marketer, you should let Google know where you are situated and what you are providing so that your opportunities of showing up on pages, particularly in front of relevant audiences will increase. It is very important to have your local pages including your business name and address, etc with Yahoo, Google and Bing.
If you are still assuming that the top 1 Google ranking will warrant you the most of organic clicks, then you have to think again. The bad news is while the click-through rate is still correlated with positions, many other factors could impact your own organic clicks in the major SERP – Google in this year.
Local packs, paid ads, carousel results, rich snippets, and knowledge graphs are some of attention-grabbing SERP factors draining away organic clicks from your high ranking website.
Another SEO trend that will dominate 2016 is rich answers. Oftentimes, rich answers are established based on public data. Hence, if your current SEO strategy was established on public domain data, then you should change direction because obtaining the search traffic from Google will just get harder for you. If you could get your page featured in the rich answer, you will achieve a massive traffic boost. The best thing is, getting featured in the rich answers is definitely possible even when the authority of your website is not very high yet.
The trend in today’s society is to experiment towards creating own start-up, as it allows a range of flexibilities and personalization as opposed to diving in the corporate world. In order to market your start-up business, it is remarkably essential to utilize online marketing strategies such as “Search Engine Optimization (SEO)“. SEO needs to be adopted and utilized smartly to gain traffic and targeted customers for a product or service. The new face adopted after the internet and technological advances requires a different approach to be utilized to keep start relevant to the search engines.
If you are starting your own business, the priority is to reach as many customers as possible and ensure that they manage to come across your start-up business when they search for a similar product or service. To do this in the cheapest and most convenient manner, by which you can reach a large number of clients, the SEO of the business website is recommended. If one is serious regarding getting a significant and steady stream of top-notch new inquiries from lucrative new customers, it is important to stay on top of the competition using SEO.
The start-up businesses that do not appear on the first page of a search results, usually lose the major chunk of their potential clients. This is why we have compiled a list of the top five SEO strategies for start-ups to use. Incorporating these SEO tips within your startup’s marketing strategy will ensure that your website is found by the client at the right time, and bring the right kind of traffic to your site.
All these tips can be utilized for start-up businesses seeking to incorporate SEO within their online advertisement strategy.
April 21st is a day of Google mobile-friendly update or mobile-algorithm update and many marketing experts named it as Mobilegeddon. Everyone is concerned about this new Google mobile-friendly update, and there is a lot of information coming from different sources right from the day when Google announced that they were going to introduced an important update for users.
This algorithm will bring two significant changes in the form of better ranking for mobile-friendly sites and most relevant app content in search results.
The good thing is that Google officially announced the upcoming date “April 21st” of this update so that webmasters do the necessary changing and get their websites responsive.
So, with this announcement many questions arises in every marketer or webmaster mind and I am going to address all these questions here with an easy explanation.
The rising popularity of mobile for searching on internet, an increase in the organic traffic but a lower conversion rate as compared with desktop and tablet shows that there is a need for the mobile-responsive sites. Google repeatedly states that they want users to have an easy access to quality content and through mobile algorithm it insist webmasters to make certain changes on their websites that will be optimized for all devices.
Before April 21st, Google clarifies few things about this update.
Few things Google also clarifies about the impact of this mobile friendly update and its effectiveness.
Google provide two quick ways to find out whether you website is mobile friendly or not.
On your mobile take a look at your website in search results. If you find the mobile-friendly label under the URL or in your description snippet, that means Google see your website mobile friendly. If the websites that don’t have this label means that those are still not mobile friendly.
Another quickest way is by using Google mobile friendly testing tool. Just put your site link in the search tool and click on analyze to get the report of your website. Take a look at below the screen shot of websites that are mobile friendly and that is not.
Other online tools to check whether your site is mobile friendly or not are W3C mobileOK Checker and HubSpot’s Marketing Grader. These tools will provide you a more technical insight of your website and some recommendation on how to optimize for mobile.
To optimized your site for users and responsive for all devices, Google ask webmasters to avoid making common mistakes.
For a quick solution, you can have a separate mobile version active for your site. A different navigation system, less content, and other features will make your website responsive and optimized for all devices.
Get prepared and ready for the tomorrow April 21, 2015 Google mobile-friendly update.
Local SEO is a quite familiar term used in the last year 2014 for ranking a site on Google Maps, and ranking on location based keywords. With the passage of time, its importance is getting high and considered to be one of the most used strategies for year 2005 and the upcoming years.
By utilizing my SEO knowledge, experience and after searching for a number of authenticated resources, I am going to provide you an easy explanation of exactly what is local Search Engine Optimization (SEO)? Why local SEO is important and why we need it? How will it help the local businesses in year 2015? And what are the most prominent local SEO strategies to get ranked companies high in local searches?
The answers to all of these questions are discussed below with an easy explanation.
I don’t think that you can be able to understand if I say that local SEO is an optimization of a website locally or ranking of a website on location based keywords. To understand it we need to talk about the type of business and its services and what customers are searching for.
Let suppose there is a newly established jewelry business that want to sell jewelry online but also want customers to come to their physical stores for shopping. They have one, two or multiple stores within a city or other parts of the country. So, this type of business with having physical locations need a local SEO to get their business visible accurately and on top of Search Engine Results Pages (SERPs).
If I search for the “jewelry stores in Abbotsford” the Google provide the results based on my search and for those stores exists in Abbotsford with an accurate local SEO.
The local business websites such as restaurants, retail stores, medical stores, physicians, real estates, and hotels require proper local SEO to get their business site visible in Google searches as you can see above.
According to recent statistics by Smart Insights on mobile usage and adoption, it clearly shows that there is an expansion in the popularity of smartphones (80%) for searching the internet. Along with that, there is an increase in the usage of smart tv (34%) and emerging smartphone devices such as smart wristbands (7%) and smart watches (9%).
Searches on search engines are the starting point for consumers as reported by Google in a study “Mobile Path to Purchase”. The study found that 74% searches on mobile is by using a search engine where majority of consumers is looking to purchase a product or service from nearby physical stores. More than 60% of the users searching on mobile expect a business should be within 5 miles of their location, and more than half want to purchase within an hour.
So, an increase in the number of mobile research on physical stores is the primary reason for the business local SEO.
With the emergence of new technologies and brands, local SEO will help the businesses to gain high reputation and become more valuable to the local community in year 2015. It will assist the national brands to target the particular market or specific customers and gain an opportunity of influential public relations. Increase in the popularity of mobile searches and the highest level of conversion rates makes local SEO an essential part of marketing for both local and national businesses.
1. Getting your business claimed on Google+ Local or Google Places, Yahoo, and Bing. Make sure your company information such as name, address, phone, category, description, operating hours, photos are accurate, and it should be fully verified by phone or postcard.
2. Besides listed in Google+ Local, Bing, and Yahoo, your business should be listed in most prominent business directories such as Yelp, Foursquare, Manta, Supermedia, Merchant Circle. You can find the 50 most relevant local business directories here.
Make sure your business NAP is accurate and consistent. Place your business information in right category and encourage happy customers for positive reviews.
3. Get your business pages on all the main social media platforms (Facebook, Twitter, Google+, LinkedIn, Pinterest, Tumblr) with regular interactive updates.
4. On-site local search engine optimization – Adding right location based keywords in the title tag, meta description, URLs, headings (H1, H2, H3) and inside body contents. Adding right number of inbound anchor text links. Local business Schema (NAP) HTML code on the homepage of business website that you can generate from many online free resources.
5. Off-site local search engine optimization – Getting your business listed on a large number of local business directories. Gaining high quality backlinks from relevant authoritative sources. High-quality links can be acquired from a variety of sources such as local magazines, newspapers, quality blogging sites, forums, etc.
6. Share and be consistent – Be consistent in posting quality contents on your site daily, weekly or monthly. Regularly monitor the site performance and update the site pages, blogs as necessary.
7. Finally, don’t hesitate in sharing your business products, services or your expertise with your friends, relatives or large community as much as you can. Share your knowledge on extensive social media networks such as Facebook, Google+, Twitter, LinkedIn, and social bookmarking sites such as Diigo, Newsvine, and Reddit.