April 21st is a day of Google mobile-friendly update or mobile-algorithm update and many marketing experts named it as Mobilegeddon. Everyone is concerned about this new Google mobile-friendly update, and there is a lot of information coming from different sources right from the day when Google announced that they were going to introduced an important update for users.
This algorithm will bring two significant changes in the form of better ranking for mobile-friendly sites and most relevant app content in search results.
The good thing is that Google officially announced the upcoming date “April 21st” of this update so that webmasters do the necessary changing and get their websites responsive.
So, with this announcement many questions arises in every marketer or webmaster mind and I am going to address all these questions here with an easy explanation.
The rising popularity of mobile for searching on internet, an increase in the organic traffic but a lower conversion rate as compared with desktop and tablet shows that there is a need for the mobile-responsive sites. Google repeatedly states that they want users to have an easy access to quality content and through mobile algorithm it insist webmasters to make certain changes on their websites that will be optimized for all devices.
Before April 21st, Google clarifies few things about this update.
Few things Google also clarifies about the impact of this mobile friendly update and its effectiveness.
Google provide two quick ways to find out whether you website is mobile friendly or not.
On your mobile take a look at your website in search results. If you find the mobile-friendly label under the URL or in your description snippet, that means Google see your website mobile friendly. If the websites that don’t have this label means that those are still not mobile friendly.
Another quickest way is by using Google mobile friendly testing tool. Just put your site link in the search tool and click on analyze to get the report of your website. Take a look at below the screen shot of websites that are mobile friendly and that is not.
Other online tools to check whether your site is mobile friendly or not are W3C mobileOK Checker and HubSpot’s Marketing Grader. These tools will provide you a more technical insight of your website and some recommendation on how to optimize for mobile.
To optimized your site for users and responsive for all devices, Google ask webmasters to avoid making common mistakes.
For a quick solution, you can have a separate mobile version active for your site. A different navigation system, less content, and other features will make your website responsive and optimized for all devices.
Get prepared and ready for the tomorrow April 21, 2015 Google mobile-friendly update.