Introduction to Social Media Marketing

Marketing has been a product-selling tactic that has been used by the mankind since perhaps the days of barter. In the modern era, companies go for SMM, short of Social Media Marketing in order to communicate with a large audience over the Internet. Today, SMM has become the most efficient form of marketing, and it can be said that your business strategies aren’t complete unless you have an active SMM team. SMM can be an exceptional help in the elevation of your audience as well as the customer base and can boost your business within days. However, there are some crucial steps toward success on the Internet Marketing world.

Relation Between Social Media Marketing and Search Engines

As millions of people at one single time are searching over Google different topics of their interest, a social media marketer keeps the tabs. The more something is being searched, and the more is its demand. Similarly, SMM and SEO are closely related as well. If your SEO team is extraordinary, you will get to have your website ranking in the top pages, which in turn means more visitors checking out your services and products.

Popular Social Media Marketing Resources

So when we talk about Social Media, what exactly are we referring to? People use different SM platforms to sell their product and publicize. Some of the favorite places to start from are:

  1. Facebook
  2. Twitter
  3. Pinterest
  4. Instagram
  5. Linkedin
  6. YouTube
  7. Google +
  8. Tumblr

Apart from that, SMM strategies also involve joining of various groups and forums that are relevant to your services.

Laws of Good Social Media Marketing

By the sound of it, people often underestimate the importance of social media marketing, and also the fact that it is quite a complicated job. However, by following some certain rules, you will be able to ace customer services as well as will succeed in laying a firm foundation of your company. To secure its presence felt over the Internet, following are some rules to follow:

Listen & Focus

Contrary to the popular belief, marketing on Social Media needs more listening than talking for success. One advantage of Internet is that it requires far less effort to get to know about one’s customer – so use this facility to know more about your target audience. Secondly, focus on your desired audience’ needs and come up with a relevant marketing strategy, only then will you be successful in creating content that sells.

Patience & Quality

Social Media Marketing requires a lot of patience. It is not like pitching your product and having it sell right off. You will build customers/listeners over quite a prolonged period, during which you will be required to update your channel regularly and keep the place exciting. Quality of this content that you post of Social Media to promote your business is very important. Low quality, the lesser chance of success … more quality, more attraction.

Accessibility & Acknowledgment

As discussed earlier, SMM requires a lot of patience, which also means being available at all times. Whether you get a response on your post after weeks of wait, you need to be there to acknowledge it right away. If you aren’t accessible to your audience, they will not hesitate in replacing you right away.

Following the above mentioned “rules” of Social Media Marketing, there should be no doubt in your success. If you have strong foundations and a proper strategy, SMM can be the most beneficial thing to your business  and will put you on the path of success in relatively very short time.

The following two tabs change content below.
Faisal Jamal is one of the Top Digital Marketing expert from Pakistan with expertise in a diverse range of strategies within multiple industry settings, including digital marketing, web agency, and e-learning. Faisal help businesses in developing digital marketing & brand development strategy by utilizing his search engine marketing, SEO and SMO skills.

Leave A Comment