One of the best ways to ensure your website pops up in searches made online is to use a local SEO marketing strategy, so your clients or customers who are looking for local suppliers will see your website appear.
Local SEO involves working out where your ideal clients and customers are based. If you are only supplying locally, then the text on your site should reflect where you want to offer your services, i.e. if you need local business SEO services, you need to tell your website visitors which towns and cities, or regions your business covers.
Without local search engine optimization, your website will be competing with other businesses in your niche on a national and global scale, which means you have more competition and less ability to appear when someone is looking for what you offer online.