Online business directories are information sites that list businesses according to their type, geographical location, size or their activity. All directories have their own way of compiling (automatic or manually) and their own publishing format either in digital or printed format. But with the advent of an internet technology, the digital format has gained reputation over the traditional use of printing and now almost all businesses prefer online directories most to list their business.
Most famous online business directories are:
With the continual increase in competition among local businesses, every next business is getting online to acquire new customers and generate more revenue. Online business directories have become a top source to showcase your business to customers who are looking for local services or products. In an online marketing plan, business directories play a vital role especially for the companies that are new, small and have less budget. So, to get a large number of customers for your products or services sales, local businesses need to have their business registered on the maximum number of online directories. More directories mean better chances that your company get found online.
Getting your business listed on every next or shady directories is not the best choice. The list of 20 best directories, as I mentioned above, are the best to get started with, but there are more general and targeted niche directories. Find directories first which are famous in your geographical region and are relevant to your niche. Compile a list of all directories and then segregate these lists according to their categories:
Else, you can also review your competitors to find out where they are listed, and you can list your business on the same directory. Google search term like “Competitor Business Name + Phone + URL”.
Adding your business to online directories by providing relevant information will help you get higher ranking both in Google map and web search results. You business site will be more discoverable for particular search terms if you list you business accurately on a large number of relevant directories.
Read here how you can make your site indexable and more discoverable by Google.
Local directories are most trusted source of information and Google recognize these directories when giving rank to a website. However, along with listing you have to follow the proper guidelines of Google on how to rank your site high on local searches. Read more about what is local SEO and how to get your business ranked in local searches here.
The rising popularity of smartphones (80%) for searching the internet and majority of users search for services or products from nearby stores is another reason the local stores should list their business on online directories.
If you are a small or medium local business and are interested to get high ranking in Google local searches, get in touch with us for a wide range of options and detailed local SEO reporting.