SEO Enviro Frontier

Enviro Frontier LogoClient: Enviro Frontier

Industry: Tree Management

URL: http://envirofrontier.com.au

Project Type: SEO Services

 

Goal: Increase site organic traffic by gaining Google first page ranking of business primary keywords.

Background

Enviro Frontier is a modern tree management company in Australia provides all aspects of professional tree services. The company is based in Sydney, NSW but provide tree services to all other states of Australia through their trade networks. The management team decided to center on the digital marketing as their foremost source for gaining business leads and converting their business into a big trusted brand.

The Challenge

The Enviro Frontier site was a lack of right on-site and off-site SEO when it was first provided to us. There were many HTML errors,  key pages were missing, irrelevant keywords on the site, and there were totally low-quality backlinks. The lack of right keywords and backlinks strategy resulted in quite a poor ranking of the site on primary keywords, and many of those were not even on first ten pages.

SEO Strategy and Implementation

We worked on the following SEO strategy to get the Enviro Frontier right on track.

  1. We resolved all HTML errors that were harmful to SEO
  2. Created new service pages with right location based keywords (Tree Removal Services, Tree Pruning Services, Stump Grinding Services)
  3. Created blog on site for regular posting with right information
  4. We placed accurate keywords on landing page and service pages
  5.  We worked really hard in removing all bad backlinks pointing towards site and disavowed those which were difficult to removed
  6. Implemented local SEO strategies to get business ranking on Google maps

Web Ranking Results

Within just six months and with the right SEO strategies, the site not only recovered from Google Panda and Penguin updates rather start ranking on first page of Google.

Enviro Frontier achieved first page ranking on Google.com.au for keywords:

  • national tree management
  • tree management company
  • sydney tree company
  • tree safety management
  • frontier tree services
  • tree pruning sydney
  • tree pruning company
  • tree cutting company
  • tree felling sydney
  • arborist report sydney
  • tree company

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