Snapchat is a mobile application that makes most of us wonder if it’s simply something the young generations are doing these days, or it could be a valuable alternative when it comes to marketing.
Snapchat has experienced tremendous growth since it was launched a couple of years ago. Today, there is already an average of 9,000 snaps per second and a staggering 8 billion or more video views on the platform each day.
While Snapchat stars are now shifting their allegiance to Instagram, many are still thinking that this social network (which has not been thoroughly explored) could be a significant part of their marketing arsenal too.
Before getting any far, you may need to acknowledge that Snapchat is distinct from other social platforms. Your posts won’t get archived, and the sponsor ads won’t stay there for more than 10 seconds. With those things in consideration, here are some effective ways to use Snapchat in marketing your brand.
Snapchat’s time limit is a great podium for giveaways as it may help encourage urgency in engaging with your audience. Aside from giving giveaways on other social platform to gain a new set of followers, you can exhaust Snapchat to ask your audience directly to participate by providing their in entries, and then reply to them instantly – this then creates one-on-one interaction.
Perhaps, you can create a series of snaps or some sponsored stories as this can surely help in building anticipation for your giveaways. This may organically spread the word about your brand. You may ask your follower to get involved by asking them to submit their name and contact info or even by encouraging them to invite their friends or family members to follow you on Snapchat.
Major brands collaborate with influential individuals in expanding their reach for their products and services. Most of these personalities include YouTubers, Twitter Stars, and many others. On Snapchat, you can find users with a huge number of followers that relate to your industry and partner with them in promoting your brand to your target demographic in a natural means.
Just like on other platforms, you would want to add some human element to your posts; otherwise, your content will be perceived in the bad light. Your audience must see you as a friend who tells important details to them.
One great way to nail this is by showing some behind-the-scenes footage. Your audience will be more likely to find it appealing because these contents are not planned in advanced or polished in contrast to most contents in a usual campaign.
You can have photos of staffs having fun, videos of employee working for a product launch or simply by being your user’s tour guide for a particular event.
Snapchat is a very interactive platform. You can practically start a question and answer session for you to engage with your followers. With the contents’ “quick-disappearing” nature, it encourages speedy responses while providing you with a distinct way to interact with your audience.
You can ask users about some interesting topics like their weekend plans or some random questions like “if you are allowed to do teleportation at this very moment, where would you go and why?” Sure, it’s good to keep things casual and fun most of the time. Engaging and educating the audience while having some touch of fun with it is always an ideal marketing approach.
Snapchat’s features and developments mentioned above are providing businesses and ideal opportunity to engage better with their target audience. Though it is still a young platform especially when it comes to content distribution, marketers are just getting started. Meaning, there is an ideal platform for you to attract and build a community of followers without needing to face stiff competitions.